Google’s Android unit is said to be in talks with main music companies to produce its own music streaming service just like Spotify, Pandora, Slacker, and Deezer.

The program will provide free limitless music streaming which will present a direct competition to the above-mentioned music services, The Financial Times reports. Although it’s said that the service will be based on ads, there seems to be yet an additional option available offering an ad-free subscription version.

The tale has been instantly followed up by The Wall Street Journal which stated the search giant intends to launch a paid subscription music-streaming program akin to Spotify AB. The report continued to say that Google’s YouTube video website is in discussion with numerous music labels to acquire licenses to start a compensated subscription service for music movies. Sources near to the matter also says the company is also thinking about a subscription program for audio-only songs.

“If deals eventually are struck for the Spotify-like subscription service, it might serve as a enhance to Google Music, which allows people store their formerly purchased songs online in addition to buy new songs,” WSJ reported. Although the program works best on devices run by Google’s Android mobile operating-system, Google Music customers can stream songs via any Web-connected PC and mobile phone.

“The labels are in discussions with Google about renewing deals that pay the music companies a fee anytime one of their copyrighted songs can be used in a YouTube video,” The Los Angeles Times reports. The web titan will most likely launch a premium subscription program perhaps when the fall of this year.

A similar music streaming service from Apple to rival Spotify and Pandora may be speculated for a long time. A latest set of ‘Radio Buy’ buttons on the newly jailbroken iPads has added much fuel to the rumor as these types of buttons were marked with an icon like the radio logo that had been in iTunes for Mac. Nevertheless, launching a streaming service of its own will certainly give Google a leg up on its rivals like Apple and Amazon as neither of which provides a streaming service presently.