Now, Spotify has introduced a partnership with Orange. It’s only for Switzerland, but it’s quite possible only a trial run.
Spotify currently went on a further step to firm up competition in the Euro market: it finalized an arrangement with Orange to provide unlimited music services within “Orange Young” an exclusive subscription that Orange has invented especially for the under-27 market in Switzerland. The contract price comes with unlimited calls and text messages together with mobile data allowances, with offers setting up at $20 monthly with no handset included (or $30 with selected handsets).
Moreover, Orange is also reselling Spotify subscriptions to all its clients this deal, for $13.90 monthly, is the same price as a pays if buying from Spotify direct. The benefit is that all the data used via Orange won’t count towards your data allowance.
The offer indicators how Spotify continues to work with mobile provider partnerships, and new business models, as routes to collecting new uers, over direct selling via their own site. Other Spotify partners include Yahoo in the U.S., T-Mobile in Germany and Virgin Media in the UK.
It is not sure that a offer whether Spotify intends to cut more deals with its mobile carrier Orange in the future. But it’s probably unlikely: France Telecom, which owns the mobile carrier Orange, is an investor in Spotify competitor Deezer. Orange in Switzerland, meanwhile, operates under a license, and is actually owned by Matterhorn Mobile S.A., ?¡ãa company indirectly majority owned by funds advised by Apax Partners LLP.
Putting Spotify to the Orange Young tariff will be a sweetener for Orange to sign up additional young customers. These are important to mobile providers, since they most likely represent life-time clients. They’re also enthusiastic people of mobile data, apps as well as other premium services. The same goes for Spotify, which could build more loyalty with users in early stages, which makes it more difficult for them to change to other music suppliers.
The offer, which went live today, gives people who subscribe to the tariff entry to 20 million songs to stream. Downloading, as we reported earlier this month, is not accessible in Europe.
Spotify released in Switzerland in November, 2011 and this is its first carrier offer the nation.