Spotify and YouTube have partnered to make your roadie dreams come true, sort of. The streaming music service today introduced a one-day “takeover” ad on YouTube’s homepage, aimed at bringing more customers to Spotify.
This ad is simply one piece of Spotify’s larger ad campaign, which introduced in late March with a TELEVISION commercial. A company spokesperson touted other digital advertisements too, all meant to snag more listeners.
YouTube did not instantly reply to a request for remark about the campaign. But All Things Digital, which initially reported the video, indicated Spotify’s have to improve its customer base to satisfy investors.
These projects do not come inexpensive, though. According to ATD, YouTube homepage advertisements cost about $400,000 a day.
Spotify presently has about 5 million subscribers who spend $10 per month for premium service.
The pairing of Spotify and YouTube could seem counterintuitive, considering that YouTube provides an unlimited supply of complimentary songs. However Spotify’s “integrated marketing project” doesn’t discriminate against marketing platforms, be it television or YouTube. “We are trying to reach a broad mainstream audience,” a Spotify spokesman said. In the meantime, the company has no existing plans to broaden its project past the Phoenix partnership.
For more, see PCMag’s testimonial of Spotify for Android and the slideshow above. Also watch initially 1.5 minutes of the Phoenix video in the sneak peek below.
Editor’s Note: This tale was updated at 11:30 a.m. Eastern with comment from Spotify.