Google-owned YouTube is apparently set to battle the music-streaming world with a new program set to release later this year, based on Fortune. The newest rumour uses a report recently which stated a related music-streaming feature out of the organization.

Google will apparently work with a YouTube streaming service to permit anyone to enjoy tracks for free and at the same time be presented with ads – just like how the video site works now. You’ll also have a subscription program that will increase the functions, perhaps ad-free access like Spotify, Pandora, and RDIO offer. Exact details are still unclear.

Some might query where Google’s already- existing Play Music may easily fit in the equation. Based on Fortune, it will continue being pitched as a digital locker to purchase and store music, although the YouTube program will be for streaming individual music.

Google is said to be in talks with main record labels to get the streaming program under way. A statement offered by YouTube to Fortune contributes to that rumour quite nicely. “Although we don’t comment on rumour or speculation, there are several content creators that think they might benefit from a membership revenue stream along with ads, so we’re looking at that,” YouTube said.

Given what number of people already work with YouTube for music, it will probably seem sensible for Google to roll the music aspect into one, full-blown feature. It’s not apparent if a separate application would be provided on desktop and mobile, or if this is something which would simply be provided on the web. A lot of record labels and YouTube curently have agreements to offer ads on music videos – this might be taking it one step farther.

Competitor Apple has been stated for months to release a subscription-based music program this year. It continue to seems like both Apple and Google have more agreements to turn out with record labels before something comes to market, however, you bet we’ll keep our eyes peeled for the newest.